Finding Dory Collection

Project Background

Just keep swimming towards the Finding Dory x Giordano Collection. This unique mass consumer activation allowed consumers to immerse themselves in the Finding Dory story and get to meet the new characters. Designed to resemble a marine park, consumers could engage in various marine park related games and activities. The experience culminated with an underwater aquarium, a tunnel set up mimicking the underwater aquarium experience through a 180-degree projection of various marine life swimming all around the stretch of the tunnel. Capping their marine park experience was the souvenir shop, where consumers could take home mementos of their experience by purchasing the Giordano Finding Dory apparel

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