Winter Sonata Launch

Project Background

Precision. Grace. Style. Such were the highlights of the dealer launch of the 2015 Hyundai Sonata. The event, conceptualized and executed by BrandAction, gave Hyundai dealers a Winter Wonderland experience they would never forget. The 550 Hyundai guests had the rare opportunity to dress in their winter clothes as they sat and celebrated in one of 30 state-dinner style tables, setup on carpets over the ice skating rink in Mall of Asia. As an added surprise, flown in from the US where he was currently training, was a special performance by champion figure-skater, Michael Martinez.

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